Complex Verzuz

This past year, I had the privilege of working for Complex Networks through Emerson College's Business of Creative Enterprises Senior Residency Program. In the spring, I worked as a content strategist whose job was to grow the newly acquired music IP, Verzuz. In this role, I tracked audience engagement trends, specifically within Gen-Z in order to find opportunities in which Complex could expand Verzuz’s presence. My group and I settled on comedy which has been growing substantially within Gen-Z. My success in this role was driven by the three strengths that continue to define my professional approach: emotional intelligence, work ethic, and resourcefulness. Emotional intelligence allowed for me to collaborate with my partners differing needs and opinions and also understand audience behavior and considering how differing communities and generations would connect with brand initiatives. My strong work ethic helped me take ownership of projects and conduct viable research while consistently delivering on what was necessary for the task ahead. Most importantly, my resourcefulness allowed for me to find creative solutions in a fast-paced environment, a necessity for success while working in the creative industries.